LO1: Understand the use of sound in interactive media products

Theory of sound: waveform (wavelength, amplitude, frequency); pitch; Hertz (Hz); decibel level (dB);
sound generator (loudspeaker)

Basics of sound recording: signals; signal to noise ratio; analogue distortion; digital distortion; mono and
stereo; sound recording media; digital audio file formats eg .mp3, .wav, .mid, .ogg, .wma, .aif
Analogue versus digital: comparison of analogue and digital sound; advantages and disadvantages of
production techniques; issues with digitisation of analogue material; quality issues

Applications: interactive media products, eg websites, DVD interfaces, interactive presentations, computer
games, mobile phone content

Use of sound: carrying dialogue; enhancing mood or tone; indicators, eg danger, impending action,
emotion; guiding users; alerts; entertainment, eg streaming music

LO2: Be able to devise sound assets for an interactive media product

Stimulus: eg client brief, own brief, from market research

Ideas: brainstorming; audio storyboard, eg soundscape; identify source, eg own recorded material,
fieldwork, studio, pre-recorded material, sound libraries

Legal and ethical considerations: legal, eg copyright; ethical, eg confidentiality, decency; representation, eg
race, gender, religion, sexuality

Asset specification: target audience; considerations, eg purpose, genre, sample rate, resolution, stereo or
mono, ambient sound, voiceover, required file naming conventions; sound list

SMPTE Hr:Mi:Se:FR	Dialogue
00:00:00:0fr – 00:00:20:522fr	The sky and the surroundings are appearing green through a filter. Panning through rural streets of a city, as if on a train. There are long panning shots of buildings and roads. A ball is slowly bouncing down a set of stairs. The camera quickly moving past a person.
00:00:20:522fr – 00:00:36:903fr	Then suddenly the streets and buildings turn into a deep blue. The streets seem busier through this filter, although there are quiet and seemingly abandoned scenes. A family walk through a construction site and a taxi drives past. Under a tunnel is a man stood in a section of light as a woman walks past walking her dog.
00:00:36:903fr – 00:00:48:1210fr	The filter turns red and you’re circling a block of flats. Then cuts to a tunnel with flashing lights through the window of a car. After the tunnel you can see you the wing mirror of the car. Back to the tunnel and you can see the Honda CR-Z driving through it. There are close ups of the Honda badge and the CR-Z logo. Then the word ‘Sport’ comes onto the screen.
00:00:48:1210fr – 00:00:50:1272fr	The filter then turns back blue and word ‘Normal’ appears.
00:00:50:1272fr – 00:00:52:1316fr	Then the filter turns to green with the word ‘econ’ centre screen.
00:00:52:1316fr – 00:01:00:1524fr	Lastly ‘CR-Z’ comes on to the screen as the cars drives out the tunnel through a natural light camera lens.  Then the screen turns white with the Honda logo central.

Screen Shot of Advert with sound - Teacher has video file.

This was the original advert before I manipulated the audio for it.

LO3: Be able to create sound assets for an interactive media product following industry

Plan: asset management (file storage and retrieval, naming conventions); workflow (scheduling, efficient
time management); deadlines (production milestones, deliverables, quality assurance)

Recording sound: recording log; recording (fieldwork, studio); audio sampling (file size constraints, sample
rate, mono, stereo)

Audio levels and metering: meters, eg VU meter, peak program meter; standard operating level
Sound manipulation: importing; editing, eg cut, copy, paste, trim, channel mixer, cue points, markers;
effects, eg amplify, chorus, cross fade, delay, echo, fade in/out, invert, envelope, normalise, pan, reverb,
reverse, re-sample, silence; time and pitch, eg Doppler, stretch; filters, eg pass (band, high, low), notch,
noise reduction, pop/click, equalisation; loops; cue list; playlist; mix down

Industry practice: reflect on finished product (compared with original intentions, fitness for purpose,
technical qualities); production skills (ideas generation, workflow and time management, technical
competence, teamwork)

Sound recording log

Date	Recorded sounds
November 12th 2012	Made soundtrack for my advert.
November 19th 2012	Recorded sound effects for my advert in the studio and downloaded copyright free effects from www.freesoundeffects.org
November 26th 2012	Started recording the narration in the studio.
December 3rd 2012	Finished recording narration in the studio.

My audio file sizes were very small in size. All of them being under 10MB apart from the actual soundtrack for the advert, which was 160MB in size.

Industry practice (reflecting on finished product)

I started the production with a good idea of what I wanted to achieve in terms of audio on my advert. In regards to the final product i believe it matched my expectations of a high and professional quality. 

Elements that I have most improved on during this production include; comfortably using audio software including Cubase and Audacity, professionally recording audio and working to meet deadlines.  

LO4: Be able to apply sound assets to an interactive media product following industry

Asset management: importing; organising (file storage and retrieval, naming conventions)
Edit audio: audio library material, eg sound libraries, stock music assets; studio produced audio, eg
voiceovers
Apply: synchronising sounds, eg actions, onscreen movement, scenes, lip-synching; dub; embed; link to
sound file
Industry practice: reflect on finished product (compared with original intentions, fitness for purpose,
technical qualities); production skills (ideas generation, workflow and time management, technical
competence, teamwork)