Monday, 1 October 2012

LO2: Be able to devise sound assets for an interactive media product

Stimulus: eg client brief, own brief, from market research

Ideas: brainstorming; audio storyboard, eg soundscape; identify source, eg own recorded material,
fieldwork, studio, pre-recorded material, sound libraries

Legal and ethical considerations: legal, eg copyright; ethical, eg confidentiality, decency; representation, eg
race, gender, religion, sexuality

Asset specification: target audience; considerations, eg purpose, genre, sample rate, resolution, stereo or
mono, ambient sound, voiceover, required file naming conventions; sound list


SMPTE Hr:Mi:Se:FR
Dialogue
00:00:00:0fr – 00:00:20:522fr
The sky and the surroundings are appearing green through a filter. Panning through rural streets of a city, as if on a train. There are long panning shots of buildings and roads. A ball is slowly bouncing down a set of stairs. The camera quickly moving past a person.
00:00:20:522fr – 00:00:36:903fr
Then suddenly the streets and buildings turn into a deep blue. The streets seem busier through this filter, although there are quiet and seemingly abandoned scenes. A family walk through a construction site and a taxi drives past. Under a tunnel is a man stood in a section of light as a woman walks past walking her dog.
00:00:36:903fr – 00:00:48:1210fr
The filter turns red and you’re circling a block of flats. Then cuts to a tunnel with flashing lights through the window of a car. After the tunnel you can see you the wing mirror of the car. Back to the tunnel and you can see the Honda CR-Z driving through it. There are close ups of the Honda badge and the CR-Z logo. Then the word ‘Sport’ comes onto the screen.
00:00:48:1210fr – 00:00:50:1272fr
The filter then turns back blue and word ‘Normal’ appears.
00:00:50:1272fr – 00:00:52:1316fr
Then the filter turns to green with the word ‘econ’ centre screen.
00:00:52:1316fr – 00:01:00:1524fr
Lastly ‘CR-Z’ comes on to the screen as the cars drives out the tunnel through a natural light camera lens.  Then the screen turns white with the Honda logo central.




Screen Shot of Advert with sound - Teacher has video file.








This was the original advert before I manipulated the audio for it.

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